SugarCRM is a well-known CRM system that is used by customers. It’s available as commercial and open source versions, which is an ideal option for small and medium enterprise to experiment with an CRM system without having to invest huge sums of money. While SugarCRM is designed with care for user-friendliness, making tangible business benefits requires meticulous analysis and planning. This book combines the hard-earned SugarCRM knowledge into an easy-to-follow guide for implementing the full potential of SugarCRM. SugarCRM is a large PHP/MySQL-based program, but thanks to its extensive administration interfaces, it doesn’t require programming to maximize the benefits of it.